Ghirardelli Sundae Jumps on Taxis in Times Square

This Ghirardelli fake out-of-home (FOOH) CGI advertisement features a giant chocolate sundae leaping off a screen in Times Square. The video begins with a delicious chocolate sundae displayed on a single LED screen. It then jumps off the screen, landing on the roof of a yellow NYC taxi.

As the taxi drives through New York, a second sundae flavour appears on the screen and also leaps off, landing on the roof of a second taxi. This sequence continues with a third sundae flavour jumping onto a third taxi, creating a playful moment across the city. The campaign invites indulgence in Ghirardelli’s chocolate and ice cream shop experience at the Empire State Building.

Using impactful CGI effects, this Ghirardelli FOOH ad transforms the bustling streets of New York into an engaging product showcase for their delectable delights.