Roadster Burger Lands on Top of Mall

This Roadster faux ooh ad begins with a view of Midrif City Center from across the street, just as a giant hamburger descends from the sky and lands atop the mall in dramatic fashion. This moment cleverly highlights Roadster’s bold brand personality as the burger swiftly assembles layer by layer before bouncing on impact, followed by French fries pouring from the sky and scattering around the area to announce the restaurant’s grand opening at the mall. As a perfect blend of creative storytelling and resonant product integration, the computer generated graphics enhancement is designed for driving awareness about the launch of the new Roadster location.