FOOH Impact Score:
Outstanding
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In this NBA FOOH ad, computer generated imagery shows Paris’s Statue of Liberty replica near the Eiffel Tower proudly wearing a custom basketball jersey. The ad humorously reimagines historic French landmarks as larger-than-life NBA fans, outfitting them in team gear to build excitement for the upcoming 2025 Paris Games between the Spurs and Pacers. A dynamic campaign that masterfully blends creativity with a memorable twist on international sports culture.