NBA Paris Statues Wear Jerseys
NBA Paris Statues: A FOOH Campaign
This NBA FOOH (fake out-of-home) advertisement uses computer-generated imagery to depict Paris's Statue of Liberty replica, located near the Eiffel Tower, wearing a custom basketball jersey.
The ad humorously reimagines historic French landmarks as larger-than-life NBA fans, dressing them in team gear. This campaign aims to build excitement for the upcoming 2025 Paris Games, which will feature the Spurs and Pacers. It is a dynamic campaign that blends creativity with an international sports culture twist.
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FOOH Impact ScoreOutstanding
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Credits
Brands:
Artist:weareseventeen
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