NYX Giant Pink Duck Dropped Off by Helicopter in Stockholm Streets
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this NYX PROFESSIONAL MAKEUP CGI video, a huge pink rubber duck with bright red lips floats above Stockholm’s snowy streets, suspended from helicopter cables as it dominates the wintry skyline. The ad humorously reimagines the city’s historic Stureplan district as a launchpad for beauty innovation, showcasing the Duck Plump lip product in an effective and unexpected way. A fun campaign that masterfully blends creativity with a memorable twist on brand identity.
