DM Giant "Persil" Disc Rolls Into Store

In this DM FOOH ad, a cobblestone city street bordered by trees and buildings sets the stage for the debut of the Persil 4-in-1 Gigant Disc. The scene unfolds as a giant laundry disc drops from the sky and rolls with determination toward the DM store entrance, attempting three times before finally bursting through with success on the third try—sending a pulse of blue and green energy through the store’s facade that leaves the building glowing with renewed vigor. With a captivating use of CGI, this DM detergent spot transforms an ordinary urban errand into a revitalizing spectacle, highlighting DM’s mission to bring innovative laundry solutions to everyday life.