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Marionnaud Purple Balloons Lift Shopping Bags

FOOH Impact Score:

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Credits

Brand: Marionnaud

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: France

City: Paris

Effects / Animations: Complex Motion, Inflation, Floating & Flying Objects

Surrounding: City

Date posted: September 12, 2024

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In this Marionnaud CGI campaign, viewers are greeted with a panoramic view of a Parisian boulevard as virtual purple balloons gracefully rise and assemble into the number '40', celebrating the brand's 40-year milestone. The scene unfolds as the elegant façade of a classic building becomes the backdrop for floating branded shopping bags, gently rotating as if suspended by invisible strings, seamlessly merging the charm of the city with digital creativity. With an innovative use of computer generated imagery, this Marionnaud visual celebration transforms familiar urban scenery into a distinctive spectacle, highlighting Marionnaud’s commitment to beauty, elegance, and shared joyful moments.

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