FOOH Impact Score:
Solid
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In this Max Mara fake out of home ad, a massive red ball bounces off the central fountain at the Grand Bassin Rond in Paris before soaring into the sky. The ad dramatically reimagines the historic Tuileries Garden as a whimsical stage set, where the fountain descends to unveil a towering Morris Column encircled by swirling striped curtains and the clear signage reading “MAX MARA CIRCUS.” A creative piece that masterfully blends visual intrigue with a distinctive expression of brand identity for the Pre-Fall 2024 collection.