Max Mara Column Ad Rises at Fountain

This fake out-of-home ad for Max Mara features a massive red ball bouncing off the central fountain at the Grand Bassin Rond in Paris, before soaring into the sky. The historic Tuileries Garden is reimagined as a whimsical stage.

The fountain descends to unveil a towering Morris Column, encircled by swirling striped curtains and clear signage reading “MAX MARA CIRCUS.” This creative piece blends visual intrigue with a distinctive expression of brand identity for the Pre-Fall 2024 collection.