IF Movie Purple Monster Visits Blue's Bakery in New York
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In this Paramount Pictures fake out of home ad, a larger-than-life, furry purple monster from the movie 'IF' towers above the storefront of Blue's Bakery in New York City, grabbing attention from unsuspecting passersby. The scene unfolds as the friendly creature stands with a small doll-like companion, perfectly aligned with the bakery’s purple awning, creating a moment that feels both extraordinary and integrated into the everyday hustle of morning coffee runs. With a clear use of augmented reality, this Paramount Pictures outdoor activation fake out of home ad transforms a quiet urban street into a slice of cinematic imagination, highlighting Paramount Pictures’ message that 'You can see them if you believe.'
