IF Movie Purple Monster Visits Blue's Bakery in New York
IF Monster at Blue's Bakery
This Paramount Pictures fake out-of-home advertisement features a large, furry purple monster from the movie 'IF' towering over Blue's Bakery in New York City. The creature, accompanied by a small doll-like companion, is positioned to align with the bakery’s purple awning.
The augmented reality outdoor activation transforms a typical urban street scene, integrating cinematic imagination into the daily routine of passersby. This ad highlights Paramount Pictures’ message: 'You can see them if you believe.'
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Artist:Eye Studio
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