Crimson Desert Dragon King on One Times Square

This CGI campaign transforms One Times Square in New York into a towering canvas for the game’s fantasy world. The facade is covered with billboards showing dragons and gameplay from Crimson Desert, and surrounding screens, including the Nasdaq display, echo the same vivid visuals.

The Dragon King stands at the top of the building with Kliff Macduff positioned below on the facade. The camera pans upward to emphasise the scale of the takeover before zooming in on both characters and transitioning into nighttime. The Dragon King remains above the city as the Crimson Desert logo appears prominently on the building while lights glow across Times Square.