Peça Rara Brechó Clothes Rain Creates Giant Pile
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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Learn moreCredits
Brand: Peça Rara
Agency: metaKosmos
Production Company: metaKosmos
VFX: metaKosmos
Sound: metaKosmos
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This Peça Rara cgi campaign begins with a massive balloon-shaped price tag hovering over a striking mountain of colorful discarded clothing stacked around a prominent monument. This moment cleverly highlights the brand’s dedication to sustainability as the scene zooms out to reveal the sheer volume of garments—over 13 million—saved from landfills thanks to secondhand shopping. As a perfect blend of insightful storytelling and resonant product integration, the CGI effects enhancement is designed for raising awareness of fashion waste and promoting circular fashion choices.
