Pepsi Giant Blue Santa Hat in Serranos Towers
Pepsi's Giant Santa Hat at Serranos Towers
This Pepsi FOOH campaign video features Valencia’s Serranos Towers, dramatically crowned by a massive blue Santa hat. The scene includes oversized Pepsi-branded boxers dangling from the monument’s facade, glowing blue lights, and a Pepsi logo flag waving from the tower’s peak.
The CGI installation suggests Santa has swapped his classic red for Pepsi blue, playfully leaving his clothing across the medieval stronghold. This brings "A Christmas Better Than Good" to the Mediterranean setting, transforming architectural heritage into a fresh, relatable spectacle that highlights Pepsi’s modern holiday message.
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Credits
Brand:
Artist:Wildbytes
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