Pepsi Giant Blue Santa Hat in Serranos Towers
Improvable
FOOH.com is the biggest FOOH campaign library. If you are the creator of this Pepsi ad or would like to add your work Submit your work!
In this Pepsi FOOH campaign, the video opens with a sweeping drone shot that reveals Valencia’s iconic Serranos Towers suddenly crowned by a massive blue Santa hat. The scene unfolds as oversized Pepsi-branded boxers dangle from the monument’s facade, surrounded by glowing blue lights, while a flag bearing the Pepsi logo waves from the tower’s peak, giving the feeling that Santa has swapped his classic red for Pepsi blue and playfully left behind his clothing across the medieval stronghold—bringing "A Christmas Better Than Good" to the Mediterranean setting. With a creative use of computer generated imagery, this Pepsi digital installation FOOH campaign transforms architectural heritage into a fresh, relatable spectacle, highlighting Pepsi’s modern holiday message.
