FOOH Impact Score:
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Outstanding
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Imagine a luxury shopping district becoming a hotspot for strolling snacks. That’s the engaging premise of this Bocado cgi ad featuring oversized menu items on the move. The video unfolds as giant food carts—one bearing an enormous gelato scoop and the other a lofty focaccia sandwich—gently roll through the elegant Palacio de Hierro plaza, weaving seamlessly among surprised shoppers as if taking a leisurely walk. Using CGI effects, this Bocado cgi ad transforms a high-end retail setting into a distinctive product showcase.
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