Illy Floating Cups and Saucers in Venice
Gondola Glides Past Ca' dei Nomboli
This CGI advertisement for Illy features a giant white cup, emblazoned with the Illy logo, floating smoothly alongside a gondola on Venice's tranquil Ca' dei Nomboli Canal. A matching saucer accompanies it as it glides through the calm waters.
The scene expands to include other cups and saucers with colourful designs, each adding a unique touch to the display. These represent special edition cups from the Illy art collection, present at the Biennale Arte 2024.
Through memorable computer-generated imagery, this Illy ad transforms a traditional Venetian setting into a fresh, relatable spectacle, highlighting Illy’s dedication to art and culture.
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FOOH Impact ScoreOutstanding
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Credits
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