Smile Inflatable Lips Tied Above Boat
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FOOH Impact Score
Impressive
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A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Smile FOOH ad, a captivating aerial shot introduces the Ljubljanica River, where large inflatable red lips appear suspended—one resting above a rooftop and another nestled between city buildings. The ad humorously reimagines the urban landscape as a canvas for Smile’s refreshing drink, with a boat peacefully cruising the waterway carrying another signature lip, as pedestrians casually stroll nearby. A creative execution that masterfully blends humor and brand identity with a refreshing take on city life.
