Peugeot Lion Comes to Life in Rome

This mixed reality ad for Peugeot transforms the ancient streets of Rome into a stage for a lion’s rebirth. The video features a cinematic tease of the brand's upcoming electric vehicle, with the city's cobbled alleyways, golden-hour facades, and iconic landmarks revealed in a sweeping journey.

Subtle appearances of the Peugeot shield are interspersed throughout, leading up to a suspenseful date reveal: 07.10.24. This hints at the electrifying return of the brand’s emblematic lion, using engaging VFX to create an authentic product showcase.