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Peugeot Lion Comes to Life in Rome

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Credits

Brand: Peugeot

Who we think created this: Vokode

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Metadata

Brand Industry: Automotive

Country: Rome

City: Italy

Effects / Animations: Morphing & Transformation, Floating & Flying Objects, Building Transformation

Surrounding: City

Date posted: October 5, 2024

Source: Instagram

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Imagine the ancient streets of Rome becoming the stage for a lion’s rebirth. That’s the dynamic premise of this Peugeot mixed reality ad featuring a cinematic tease of their upcoming electric vehicle. The video unfolds as the city’s cobbled alleyways, golden-hour facades, and iconic landmarks are slowly revealed in a sweeping journey, interspersed with subtle appearances of the Peugeot shield, all leading up to a suspenseful date reveal—07.10.24—hinting at the electrifying return of the brand’s emblematic lion. Using engaging VFX, this Peugeot mixed reality ad transforms Rome into an authentic product showcase.

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