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Porsche Storefront Lightning Display

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FOOH Impact Score

Outstanding

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Credits

Brand: Porsche

Who we think created this: Gabriele Verga

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Metadata

Brand Industry: Automotive

Country: France

City: Paris

Effect / Animation: Billboard & Digital Screen

Surrounding: City

Date posted: January 21, 2024

Source: Instagram

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Imagine a historic luxury storefront turning into a stormy stage set for an electric vehicle debut. That’s the captivating premise of this Porsche cgi video featuring a dramatic window installation teasing the brand’s electric ambitions. The video unfolds as a mysterious purple haze fills Porsche's Parisian boutique window, pierced by vivid white lightning bolts that twist and surge across the glass, transforming the elegant façade into a spectacle of energy. Using dynamic computer generated imagery, this Porsche cgi video transforms a classic retail location into a distinctive product showcase.

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