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Kia SUV Crossing Canal on Extending Bridge

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Credits

Brand: Kia

Agency: Innocean Italy

Production Company: Bluemotion 3D

VFX: Bluemotion 3D

Sound: Bluemotion 3D

In this Kia fake out of home ad, the scene opens with a serene view of Naviglio Grande in Lombardy, Italy, showcasing quaint, colorful buildings lining the canal as a Kia EV3 charges quietly at an EV station behind a partially opened wall. The scene unfolds as, once charging is complete, the platform beneath the vehicle extends outward like a bridge over the water, allowing the car to glide seamlessly to the other side before retracting back into the structure and revealing a billboard promoting the Kia EV3 and its upcoming Open Weekend on November 23 and 24, 2024. With an Engaging use of computer generated imagery, this Kia electric crossover fake out of home ad transforms city architecture into a smooth, immersive experience, highlighting Kia’s invitation to explore innovation during their Open Weekend event.

Metadata

Brand Industry: Automotive

Country: Italy

City: Lombardy

Effects / Animations: Building Transformation, Billboard & Digital Screen, Complex Motion

Surroundings: Naviglio Grande, Buildings

Posted on November 18, 2024

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