Kia SUV Crossing Canal on Extending Bridge

This fake out-of-home advertisement for the Kia EV3 opens with a serene view of Naviglio Grande in Lombardy, Italy. Quaint, colourful buildings line the canal, with a Kia EV3 quietly charging at an EV station behind a partially opened wall.

Once charging is complete, the platform beneath the vehicle extends outward, forming a bridge over the water. The car glides seamlessly to the other side before the platform retracts back into the structure. A billboard is then revealed, promoting the Kia EV3 and its upcoming Open Weekend on November 23 and 24, 2024.

Through engaging computer-generated imagery, this Kia electric crossover ad transforms city architecture into a smooth, immersive experience, highlighting Kia’s invitation to explore innovation during their Open Weekend event.