FOOH Impact Score:
Improvable
Learn moreCredits
Brand: Kia
Agency: Innocean Italy
Production Company: Bluemotion 3D
VFX: Bluemotion 3D
Sound: Bluemotion 3D
In this Kia fake out of home ad, the scene opens with a serene view of Naviglio Grande in Lombardy, Italy, showcasing quaint, colorful buildings lining the canal as a Kia EV3 charges quietly at an EV station behind a partially opened wall. The scene unfolds as, once charging is complete, the platform beneath the vehicle extends outward like a bridge over the water, allowing the car to glide seamlessly to the other side before retracting back into the structure and revealing a billboard promoting the Kia EV3 and its upcoming Open Weekend on November 23 and 24, 2024. With an Engaging use of computer generated imagery, this Kia electric crossover fake out of home ad transforms city architecture into a smooth, immersive experience, highlighting Kia’s invitation to explore innovation during their Open Weekend event.
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