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Mercedes-Benz Sports Car Cruising on Billboard

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Credits

Brand: Mercedes-Benz

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Automotive

Country: United Arab Emirates

City: Dubai

Effects / Animations: Billboard & Digital Screen, Complex Motion

Surrounding: Highway

Date posted: June 25, 2025

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In this Mercedes-Benz FOOH ad, a towering crane positions the sleek Mercedes-AMG GT 63 APXGP onto a massive vertical billboard along a busy urban avenue. The scene unfolds as the car appears to race across a moving road display on the billboard, with precision crane work and dynamic visuals creating the illusion that the high-performance vehicle is speeding along a vertical surface. With a clear use of augmented reality, this Mercedes-Benz performance car FOOH ad transforms a static cityscape into a fresh, relatable spectacle, highlighting Mercedes-Benz’s celebration of speed and engineering excellence.

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