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Dacia "Duster Hybrid" Installation at Azrieli Center

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Dacia

Who we think created this: Eliel Dan Levy Creative

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Metadata

Brand Industry: Automotive

Country: Israel

City: Tel Aviv

Effects / Animations: Building Transformation, Billboard & Digital Screen

Surroundings: Azrieli Center, City

Date posted: May 4, 2025

Source: Instagram

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Imagine a skyscraper’s glass facade becoming an unexpected off-road trail. That’s the captivating premise of this Dacia CGI campaign featuring the new Duster Hybrid crashing through the architecture of downtown Tel Aviv. The video unfolds as a silver Dacia Duster Hybrid appears to smash through the sleek glass surface of a modern tower, bursting outward in a cloud of dirt, debris, and vegetation, transforming the heart of the city’s business district into a rugged terrain as the SUV powers forward, showing off its all-terrain prowess. Using dynamic computer generated graphics, this Dacia CGI campaign transforms the smooth facade of an urban building into an engaging product showcase.

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