Paris Saint-Germain Huge Banner Drapes Over Arc de Triomphe
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In this Paris Saint-Germain cgi campaign, the legendary Arc de Triomphe becomes the canvas as a massive PSG banner bearing the slogan "WE ARE PARIS" flows over its structure, merging club pride with national heritage. The scene unfolds as this FOOH Ad transforms the iconic Paris landmark into a tribute to PSG’s Champions League ambitions using dramatic augmented reality. With a surprising use of CGI effects, this Paris Saint-Germain visual campaign transforms symbolic architecture into a fresh, relatable spectacle, highlighting PSG’s effort to strengthen fan connection and civic identity.
