Paris Saint-Germain Huge Banner Drapes Over Arc de Triomphe
PSG Banner on Arc de Triomphe
This CGI campaign for Paris Saint-Germain features a massive PSG banner, emblazoned with "WE ARE PARIS," draped over the Arc de Triomphe. The FOOH (fake out-of-home) advertisement uses augmented reality to transform the iconic Paris landmark.
The visual campaign employs CGI effects to highlight PSG’s Champions League ambitions. It aims to strengthen fan connection and civic identity by merging club pride with national heritage through this fresh and relatable spectacle.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Magnane
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