FOOH Impact Score:
Outstanding
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In this Adidas vfx advertising, a giant banner dramatically unfurls from the La Giralda tower in Sevilla, signaling the brand’s bold arrival. The scene unfolds as an elderly man, immersed in a quiet moment, listens to the radio and flips through an Adidas-branded newspaper, the camera resting on his classic Samba sneakers and a glinting golden Adidas pin. With a resonant use of computer generated imagery, this Adidas campaign film transforms Sevillian landmarks into symbolic stages for the brand, highlighting Adidas’ expanding cultural presence in Spain.