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Adidas Logo Appears on Stadium Grounds

FOOH Impact Score:

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Credits

Brand: Adidas

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Sports & Recreation

Country: Spain

City: Sevilla

Effects / Animations: Banner, Cloth, Building Transformation, Simple Motion

Surroundings: La Giralda, Seville Stadium, Stadium Lawn, Adizero Aruku Shoes, Adicolor SST Track Suit

Date posted: June 10, 2025

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In this Adidas vfx advertising, a giant banner dramatically unfurls from the La Giralda tower in Sevilla, signaling the brand’s bold arrival. The scene unfolds as an elderly man, immersed in a quiet moment, listens to the radio and flips through an Adidas-branded newspaper, the camera resting on his classic Samba sneakers and a glinting golden Adidas pin. With a resonant use of computer generated imagery, this Adidas campaign film transforms Sevillian landmarks into symbolic stages for the brand, highlighting Adidas’ expanding cultural presence in Spain.

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