Barclays WSL Match Banner Rolls Down on Tower
Barclays WSL Match Banner on Tower
This VFX advertisement for the Barclays Women's Super League features Liverpool's Radio City Tower. A massive banner, split vertically in the red and blue of Liverpool FC and Everton, is hoisted high above the city skyline, transforming the tower.
Aircraft stream coloured smoke trails—red on one side, blue on the other—creating a striking spectacle. This CGI enhancement highlights the shared stage of passion and rivalry between the two clubs, positioning the women’s Merseyside derby as iconic.
The video is designed to amplify equal recognition and excitement for the women’s game, blending clear storytelling with captivating product integration.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:The Berry