Rabanne Giant Golden Perfume Unleashed at Place de la Concorde
Golden Chain Breaks Free at Luxor Obelisk
This fake out-of-home (FOOH) advertisement features a golden perfume bottle at the Place de la Concorde. The video shows a monumental fragrance bottle tightly wrapped in a golden chain, rooted into the plaza’s cobblestone landscape.
In a dramatic moment, Janick Maceta steps forward and, with a confident snap of her fingers, the chain rips free and spirals upward toward the Luxor Obelisk. This reveals the bottle in a striking display of release and transformation.
Using computer-generated graphics, this FOOH ad transforms a Parisian icon into an effective product showcase for Rabanne.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
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