Puma Giant Fabric Reveals Store

Puma Store Reveal CGI

This CGI video for Puma features a giant installation, draped in a patterned cloth designed to resemble a Puma shoebox. A man is positioned in front of it, with a red telephone booth visible in the background.

The advertisement humorously re-imagines a store unveiling. A woman pulls a ribbon attached to the cloth, which then dramatically cascades down to reveal Puma’s new flagship store on Oxford Street.

The dynamic presentation masterfully blends creativity with a memorable twist on brand identity.

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FOOH Impact ScoreSolid
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Credits

Brand:Puma
Artist:Vertex CGI

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
City:London
Date posted:December 4, 2025
Source:Instagram