Puma Giant Fabric Reveals Store
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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In this Puma cgi video, a giant installation draped in a patterned cloth resembling a Puma shoebox stands tall with a man positioned before it and a red telephone booth in the background. The ad humorously reimagines a store unveiling with a woman pulling a ribbon attached to the cloth, which dramatically cascades down to reveal Puma’s impressive new Oxford Street flagship store. A dynamic that masterfully blends creativity with a memorable twist on brand identity.
