Reiss McLaren Boutique on Wheels

Miami Street Scene Pops From Truck

This McLaren faux OOH ad features a luxury truck transforming into a fashion-forward streetscape. The video shows an orange McLaren-branded truck arriving outside a Reiss store, its panels then opening to reveal a miniature Miami city scene.

The scene includes vintage cars, palm trees, coral-coloured decor, and displays of exclusive Miami race shirts. These shirts are adorned with Art Deco architecture. This CGI ad transforms a city sidewalk into an immersive product showcase.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brands:Reiss, McLaren
Artist:Jetlag VFX

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:USA
City:Miami
Date posted:April 26, 2024
Source:Instagram