JOTT Street Ad Unzips like Puffer Jacket

In this JOTT vfx advertising, a static city billboard begins to shift as a white puffer vest slowly unzips across the large-format screen, revealing JOTT's new summer apparel. The scene unfolds as the unzipping motion, mirroring the brand’s iconic zipper style, visually symbolizes the wardrobe shift from cold to warm weather and introduces a light, summery collection tucked behind the winter layer. With an engaging use of augmented reality, this JOTT outerwear reveal vfx advertising transforms a simple urban fixture into a dynamic campaign platform, highlighting JOTT’s seasonal versatility and bringing their message to life in a fresh, tactile way.