JOTT Street Ad Unzips like Puffer Jacket

This JOTT VFX advertisement features a static city billboard that transforms as a white puffer vest slowly unzips across the large-format screen. This motion, mirroring the brand’s iconic zipper style, visually symbolises a wardrobe shift from cold to warm weather.

The unzipping reveals JOTT's new summer apparel, introducing a light, summery collection tucked behind the winter layer. This augmented reality outerwear reveal transforms a simple urban fixture into a dynamic campaign platform, highlighting JOTT’s seasonal versatility.