Toyota Street Turned Synthetic Rubber

In this Toyota mixed reality ad, the scene opens on Sheikh Zayed Road with the Dubai skyline in full view, spotlighting the curved architecture of the Museum of the Future and a stream of vehicles traveling below. The scene unfolds as the highway seamlessly transforms into synthetic rubber, creating a surreal surface shift, while a white Toyota Land Cruiser Hybrid appears to move forward without actually changing position, the motion cleverly portrayed by the morphing road beneath. With a clear use of computer generated graphics, this Toyota hybrid SUV mixed reality ad transforms a familiar urban setting into a distinctive, futuristic canvas, highlighting Toyota’s focus on battery and engine innovation.