Toyota Street Turned Synthetic Rubber

Toyota Hybrid CGI: Road to Rubber

This mixed-reality advertisement for Toyota opens on Dubai's Sheikh Zayed Road, showcasing the city skyline, including the Museum of the Future, and a flow of traffic. The highway then seamlessly transforms into synthetic rubber.

A white Toyota Land Cruiser Hybrid appears in the scene. Its forward movement is cleverly depicted by the morphing road beneath it, rather than the vehicle itself changing position. This CGI ad transforms a familiar urban setting into a distinctive, futuristic canvas, highlighting Toyota's focus on battery and engine innovation.

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Credits

Brand:Toyota

Metadata

Work Type: FOOH
Brand Industry:Automotive
City:Dubai
Date posted:July 4, 2025
Source:Instagram