Sol de Janeiro Perfume Transforms NYC Street
Sol de Janeiro Transforms NYC Street
This fake out-of-home (FOOH) CGI advertisement for Sol de Janeiro begins with a spritz of Cheirosa 62 Perfume Mist released above a busy New York City sidewalk.
The fragrance's transformative power is highlighted as lush ferns, towering palm trees, vivid tropical flowers, and curling vines rapidly grow from the concrete. These elements wrap around lamp posts and overtake the urban grid, creating an island escape in the middle of the city.
This augmented reality enhancement combines dynamic storytelling with authentic product integration, designed to boost brand awareness and immerse viewers in a Brazilian-inspired fantasy.
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Credits
Brand:
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