Sol de Janeiro Perfume Transforms NYC Street
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This Sol de Janeiro fake ooh ad begins with a spritz of Cheirosa 62 Perfume Mist released into the air above a busy New York City sidewalk. This moment cleverly highlights the fragrance’s transformative power as lush ferns, towering palm trees, vivid tropical flowers, and curling vines rapidly grow from the concrete, wrapping lamp posts and overtaking the urban grid to create an island escape in the middle of the city. As a perfect blend of dynamic storytelling and authentic product integration, the augmented reality enhancement is designed for boosting brand awareness and immersing viewers in the Brazilian-inspired fantasy.
