FOOH Impact Score:
Impressive
Learn moreIn this Shu Uemura CGI campaign, the unstoppable energy of Tokyo comes to life as the ultime8∞ sublime tsubaki cleansing oil hustles as hard as the city itself. The scene unfolds as giant red Japanese Camellia flowers bloom across the Shibuya Tsutaya building, revealing the iconic cleansing oil as the petals gently unfold, symbolizing its power and purity. With an Engaging use of computer generated imagery, this Shu Uemura campaign transforms Shibuya Crossing into a fresh, relatable spectacle, highlighting Shu Uemura’s invitation for everyone to join the conversation and comment if they are an ultim8 fan.
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