Shu Uemura Cleansing Oil Flower Blooming

Shu Uemura Cleansing Oil: Shibuya Blooming

This CGI campaign for Shu Uemura's ultime8∞ sublime tsubaki cleansing oil brings the energy of Tokyo to life. Giant red Japanese Camellia flowers bloom across the Shibuya Tsutaya building, revealing the iconic cleansing oil as the petals gently unfold.

The computer-generated imagery transforms Shibuya Crossing into a fresh and relatable spectacle. This campaign highlights Shu Uemura's invitation for viewers to engage and comment if they are an ultim8 fan.

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Credits

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:Japan
City:Tokyo
Date posted:September 16, 2024
Source:Instagram