Lyko Building Blooms Lush Flowers

Purple Vehicle Glides Swedish Street

This CGI video for Lyko features a curvy, irregularly shaped purple vehicle gliding through a vibrant Swedish street. The street is lined with colourful buildings, setting the scene for a beauty campaign.

As the vehicle moves, purple, pink, and white flowers bloom across the building facades. A floating purple flower balloon dances overhead throughout the sequence. The video culminates in a final frame showing the striped vehicle overlaid with the words 'COMING SOON'.

Through CGI, this Lyko skincare promotional video transforms a familiar cityscape into a fresh, relatable spectacle. It highlights Lyko’s launch of its ‘From Seoul to your shelf. Bloom, boom, new skin, who dis.’ campaign.

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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Lyko

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:Sweden
Date posted:September 20, 2025
Source:Instagram