Maison Francis Kurkdjian Paper Cutout Decorates Buildings

This captivating faux OOH ad for Maison Francis Kurkdjian's Paris gift collection features a city skyline adorned by a floating paper cutout. The video opens with a view of the store facade, where a giant perfume bottle is positioned above the entrance.

A paper cutout then enters the scene, soaring across the streets and weaving through buildings. It decorates them with lush green garland- and wreath-like textures, accented with red festive details. As the cutout glides closer to the store, it adds further decorations, transforming the entrance and facade into a celebration of holiday spirit.

Utilising innovative computer-generated imagery, this Maison Francis Kurkdjian faux OOH ad effectively transforms the urban landscape into a product showcase.