The Hyundai Dreaming About Prague Balloon Display
Gold Balloons Spell 'Prague' at The Hyundai
This fake out-of-home (FOOH) advertisement for Hyundai reimagines the façade of The Hyundai department store. An elegant cascade of glowing abstract forms animates the cathedral-like building, transforming it into a luminous stage.
Shimmering gold balloon letters float mid-air in an augmented reality display, spelling 'DREAMING ABOUT PRAGUE'. This dynamic presentation blends creativity with a resonant announcement for an upcoming Prague-themed cultural showcase.
The cultural showcase is scheduled to run from May 3-30, 2024.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:Jungtae Kim
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