FOOH Impact Score:
Improvable
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Imagine a centuries-old shopping arcade becoming the launchpad for futuristic timepieces. That’s the dynamic premise of this DOT Solar vfx advertising featuring vibrant, solar-powered watches suspended above Milan’s iconic Galleria Vittorio Emanuele II. The video unfolds as colorful, oversized watches float gracefully over the ornate glass ceiling, while 3D text spelling ‘SOLAR’ reinforces the eco-conscious message behind the design. Using engaging VFX, this DOT Solar vfx advertising transforms an architectural cornerstone into an authentic product showcase.