Galeries Lafayette Wrapped As Gift by Ralph Lauren

Imagine witnessing the iconic Galeries Lafayette Paris Haussmann wrapped in a dark blue cloth adorned with a red ribbon from Ralph Lauren. That’s the Captivating premise of this Ralph Lauren fake out of home ad featuring a mesmerizing transformation. The video unfolds as a couple captures the moment when the ribbon slowly unties, pulling away the cloth to unveil a grand billboard ad for Ralph Lauren on the façade of the building. The ribbon then continues its journey, floating gracefully around the building before sweeping past the couple, triggering an extraordinary change—they are instantly dressed in Ralph Lauren’s latest collection, with blue and red wrapped gift boxes appearing beside them. The ad invites customers to discover Ralph Lauren's holiday gifts at Galeries Lafayette, also announcing an exclusive Pop-up store taking place until January 2nd. Using computer generated graphics, this Ralph Lauren fake out of home ad transforms the building into an Innovative product showcase.