FOOH Impact Score:
Solid
Learn moreThis Lancôme cgi ad begins with an oversized La Vie Est Belle standing at the center of a busy New York City street, with the One World Trade Center and towering skyscrapers in the background. This moment cleverly highlights the brand’s luxurious presence as the massive perfume bottle commands attention amidst the bustling urban landscape. As a perfect blend of Insightful storytelling and VFX product integration, the enhancement is designed for creating a memorable and visually striking promotional experience.
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