UPSA Gummies Rainbow at Eiffel Tower
Rainbow Spiral Becomes Gummy Jar
This UPSA CGI campaign features a vibrant rainbow spiral coiling around the Eiffel Tower. The spectacle then seamlessly transforms into a radiant jar of multicoloured beauty gummies.
The advertisement humorously reimagines one of Paris’s most iconic landmarks, linking the cheerful appearance of the gummies to the monument’s new look. It's a captivating campaign that blends creativity with a distinctive approach to product storytelling.
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Credits
Brand:
Artist:Double A