UPSA Gummies Rainbow at Eiffel Tower

Rainbow Spiral Becomes Gummy Jar

This UPSA CGI campaign features a vibrant rainbow spiral coiling around the Eiffel Tower. The spectacle then seamlessly transforms into a radiant jar of multicoloured beauty gummies.

The advertisement humorously reimagines one of Paris’s most iconic landmarks, linking the cheerful appearance of the gummies to the monument’s new look. It's a captivating campaign that blends creativity with a distinctive approach to product storytelling.

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Credits

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:France
City:Paris
Date posted:March 11, 2025
Source:Instagram