UPSA Gummies Rainbow at Eiffel Tower
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this UPSA CGI campaign, a vibrant rainbow spiral coils around the Eiffel Tower before seamlessly transforming into a radiant jar of multicolored beauty gummies. The ad humorously reimagines one of Paris’s most iconic landmarks with a wellness twist, linking the cheerful appearance of the gummies to the monument’s new look. A captivating campaign that masterfully blends creativity with a distinctive approach to product storytelling.
