NARS Giant Compact Rolls Into Tokyu Plaza

This NARS fake out-of-home advertisement features a giant white NARS compact foundation rolling seamlessly through the bustling streets of Tokyo. The ad introduces the Light Reflecting Serum Cushion Foundation SPF 42/PA++.

The scene begins with a pristine white cloth billowing from a high-rise, extending into the city like a luxurious runway. The foundation case then halts and flips open to reveal its nude-toned contents as sparkles dance across the entrance of Tokyu Plaza. This CGI ad transforms the urban landscape into a beauty showcase, highlighting NARS’s fusion of skincare and makeup in this Asia-exclusive release.