Lumene Beauty Advent Calendar Installation Shatters
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
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Brand: Lumene
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In this Lumene cgi ad, a giant illuminated hexagon is suspended from a city building facade, symbolizing the Lumene Beauty Advent Calendar, Nordic Beauty Secrets edition. The ad dramatically reimagines a bustling urban nightscape with a captivating transformation, as the hexagon’s cover shatters to reveal an intricate floral design and three glowing shards float toward the viewer, one marked with the number 20. A dynamic moment that masterfully blends creativity with a distinctive approach to celebrating daily beauty rituals.
