Urban Outfitters Puffer Blanket Drapes Store
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In this Urban Outfitters mixed reality ad, a massive metallic puffer blanket flows over the façade of the brand’s Herald Square flagship, resembling an oversized version of one of their best-selling home decor items. The scene unfolds as the gigantic quilted blanket drapes dramatically down the historic brick exterior, shimmering in the sunlight and transforming the everyday storefront into a seasonal showcase rooted in comfort and style. With an engaging use of computer generated imagery, this Urban Outfitters winter home décor installation mixed reality ad transforms a retail landmark into a fresh, relatable spectacle, highlighting Urban Outfitters’ creative approach to holiday merchandising.
