Urban Outfitters Puffer Blanket Drapes Store
Herald Square Store Draped in Quilted Blanket
This mixed reality advertisement for Urban Outfitters features a massive metallic puffer blanket draped over the façade of the brand's Herald Square flagship store. The CGI blanket resembles an oversized version of one of their best-selling home decor items.
The gigantic quilted blanket dramatically flows down the historic brick exterior, shimmering in the sunlight. This transforms the everyday storefront into a seasonal showcase rooted in comfort and style, highlighting Urban Outfitters’ creative approach to holiday merchandising.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:Andre Rucker
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