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Vichy Laboratoires Giant Serum Drops Float At Arc de Triomphe

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FOOH Impact Score

Impressive

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Credits

Brand: Vichy Laboratoires

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: France

City: Paris

Effects / Animations: Large Objects, Floating & Flying Objects

Surroundings: Arc De Triomphe, City

Date posted: October 15, 2024

Source: Instagram

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In this Vichy Laboratories cgi video, a giant Minéral 89 serum bottle appears beside the Arc de Triomphe, releasing perfect hyaluronic acid droplets that float through the air against a deep blue Parisian sky. The scene unfolds as the striking visual juxtaposition places the skincare product at monumental scale next to one of France's most iconic landmarks, with the transparent moisture droplets highlighting the serum's hydrating properties. With a captivating use of computer generated imagery, this Vichy Laboratories skincare campaign transforms urban space into a fresh, relatable spectacle, highlighting Vichy’s message of delivering hydration powerful enough for an entire city.

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