Vichy Laboratoires Giant Serum Drops Float At Arc de Triomphe

Vichy Minéral 89 at Arc de Triomphe

This CGI video for Vichy Laboratoires features a giant Minéral 89 serum bottle appearing next to the Arc de Triomphe in Paris. The bottle releases hyaluronic acid droplets that float through the air against a deep blue sky.

The visual juxtaposition places the skincare product at a monumental scale beside one of France's most iconic landmarks. The transparent moisture droplets highlight the serum's hydrating properties, transforming the urban space into a fresh, relatable spectacle.

A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:France
City:Paris
Date posted:October 15, 2024
Source:Instagram