Benefit Pink Number Balloons Above City Skyline

Benefit Pink Balloons Over San Francisco

This CGI advertisement for Benefit Cosmetics features an aerial view of the San Francisco skyline. A cluster of pink foil balloons, shaped to display '242%', is shown slowly ascending and drifting past the city's skyscrapers.

The video humorously reimagines the urban skyline as part of a creative campaign, highlighting the brand's product reveal. It aims to be a memorable execution that blends humour and creativity, offering a fresh perspective on brand identity and building anticipation.

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Credits

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Date posted:January 22, 2025
Source:Instagram