Glow Lip Balms Float Across Yeouido Skyline

63 Square and Han River host floating balms

This mixed reality advertisement for Glow features three oversized, spherical lip balms – pink, peach, and blue – gracefully floating across the Yeouido skyline. The camera pans to capture the iconic 63 Square building and the shimmering Han River below as the balms drift beyond the skyscrapers.

The light blue lip balm glides closer to the viewer, slowly spinning to display its label: 'glow peach peptide repair lip balm #iceblue'. Its signature rounded shape, transparent cap, and soft-hued base are clearly visible. This CGI spot transforms a typical cityscape into a fresh, relatable spectacle, highlighting Glow’s aim to make lip care approachable and nourishing for everyday life.

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Credits

Brand:Glow

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:South Korea
City:Seoul
Date posted:January 26, 2024
Source:Instagram