Whirlpool Building Opens as Giant Dishwasher
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FOOH Impact Score
Impressive
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A-Tier
B
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The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a Parisian apartment building turning into a giant kitchen appliance. That’s the distinctive premise of this Whirlpool CGI ad featuring the MaxiSpace dishwasher’s spacious third drawer. The video unfolds as plates, cutlery, and dishware gracefully float into the sky above Paris' rooftops, with the Eiffel Tower standing in the background, all emerging from a massive dishwasher door built into the façade of a city building. Using computer generated imagery, this Whirlpool CGI ad transforms a familiar urban landmark into an effective product showcase.
