Whirlpool Building Opens as Giant Dishwasher

Parisian Building Becomes Giant Dishwasher

This Whirlpool CGI advertisement transforms a Parisian apartment building into a giant kitchen appliance. The video showcases the MaxiSpace dishwasher's spacious third drawer by depicting plates, cutlery, and dishware gracefully floating into the sky above Paris' rooftops, with the Eiffel Tower in the background.

The items emerge from a massive dishwasher door integrated into the façade of the city building. Using computer-generated imagery, this Whirlpool ad effectively turns a familiar urban landmark into a product showcase.

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FOOH Impact ScoreImpressive
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Credits

Brand:Whirlpool
Artist:MAI 69

Metadata

Work Type: FOOH
Brand Industry:Home & Garden
Country:France
City:Paris
Date posted:May 13, 2024
Source:Instagram