FOOH Impact Score:
Solid
Learn moreImagine Warsaw’s skyline becoming the stage for an unforgettable fashion display. That’s the Distinctive premise of this MMC mixed reality ad featuring their latest campaign. The video unfolds as the brand’s sleek silver logo floats from the side of a building, shimmering as it hovers against the city’s towering skyline. In a sudden, dramatic twist, the logo shatters like glass, scattering in a dazzling display. As the camera pulls back, a sweeping view of Warsaw’s modern skyscrapers unfolds. Then, a bold red MMC jacket takes flight, gliding through the air like a dancer. Twisting and spinning, it playfully bumps into the Palace of Culture and Science, making the iconic landmark wobble before vanishing into the horizon. A campaign inviting everyone to the Fall/Winter 2024 show, starting November 21, 2023. Using engaging CGI effects, this MMC mixed reality ad transforms Warsaw into an eye-catching product showcase.
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