MMC Red Jacket Flying Above Warsaw
MMC Red Jacket Soars Over Warsaw
This MMC mixed reality ad transforms Warsaw's skyline into a dynamic fashion display. The video begins with the brand's sleek silver logo floating from a building, shimmering against the city. It then dramatically shatters like glass, scattering into a dazzling display.
As the camera pulls back to reveal Warsaw's modern skyscrapers, a bold red MMC jacket takes flight. It glides through the air, playfully bumping into the Palace of Culture and Science, causing the iconic landmark to wobble before the jacket vanishes into the horizon. This CGI-enhanced ad promotes the Fall/Winter 2024 show, starting November 21, 2023.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:Marcin Kitty Kosakowski
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