HORNBACH Stones Form Giant Beckoning Hand

This HORNBACH FOOH ad begins with a man casually sitting on a bicycle while speaking on his phone in front of a building featuring a poster of HORNBACH and a backhoe resting beside it. This moment cleverly highlights the brand’s distinctive approach to inspiring hands-on creativity and home improvement as the ground suddenly stirs, and stones float upward to assemble midair into the shape of a human hand. Fully formed, the stone hand rotates and curls its finger inward in a beckoning gesture, prompting both the man and a nearby woman to walk toward it, symbolizing a call to visit HORNBACH. As a perfect blend of memorable storytelling and creative product integration, the computer generated imagery enhancement is designed for increased brand engagement and foot traffic to store locations.