HORNBACH Stones Form Giant Beckoning Hand
Stones Assemble Into Hand Over City Street
This FOOH advertisement for HORNBACH begins with a man on a bicycle, speaking on his phone in front of a building. The building features a HORNBACH poster and a backhoe rests nearby. The ground then stirs, and stones float upwards, assembling mid-air into the shape of a human hand.
Once fully formed, the stone hand rotates and curls its finger inward in a beckoning gesture. This prompts both the man and a nearby woman to walk towards it, symbolising a call to visit HORNBACH. This computer-generated imagery enhancement aims to increase brand engagement and foot traffic to store locations.
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FOOH Impact ScoreImpressive
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