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Withings Stone Statues Turn Into Dust in Paris Park

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Credits

Brand: Withings

Who we think created this: The Sun Project

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Metadata

Brand Industry: Consumer Electronics & Technology

Country: France

City: Paris

Effects / Animations: Building Transformation, Explosion & Shattering

Surroundings: Jardin Du Luxembourg, Park

Date posted: March 7, 2024

Source: Instagram

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This Withings FOOH ad begins with lifelike statues of women standing throughout a serene Parisian park, slowly fading into transparency before dissolving into mist. This moment cleverly highlights the urgent need for awareness around women's cardiovascular health as park visitors witness these symbolic figures vanish, representing how 80% of female cardiovascular deaths are preventable with early diagnosis and risk factor management. As a perfect blend of insightful storytelling and dynamic product integration, the VFX enhancement is designed for driving public action and sparking conversation under the hashtag #SantéÉgalitéPriorité.

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