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Samsung Beams of Light Passes Landmarks

Beams of Light Pass at Landmarks in a fake-out-of-home ad of Samsung View this post on Instagram

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Credits

Brand: Samsung

Agency: 3D Advertisers

Production Company: 3D Advertisers

VFX: 3D Advertisers

Sound: 3D Advertisers

Metadata

Brand Industry: Consumer Electronics & Technology

Country: Singapore

City: Singapore

Effects / Animations: Projection & Hologram, Building Transformation, Billboard & Digital Screen, Morphing & Transformation

Surroundings: Former Supreme Court, Chinatown, Supertree Grove, Peranakan Houses, Merlion, Marina Bay Sands, New Bahru, Streets

Date posted: January 19, 2025

FOOH.com is the biggest mixed reality ad library. If you are the creator of this Samsung ad or would like to add your work Submit your work!

In this Samsung mixed reality ad, a captivating beam of light glides through Singapore’s landmarks, starting at the Former Supreme Court as a woman points curiously at its path. The ad dramatically reimagines iconic cityscapes like Chinatown’s vibrant streets, Gardens by the Bay’s Supertree Grove, and the Peranakan Houses with a dynamic journey powered by Galaxy AI, culminating in a stunning reveal at New Bahru. A creative visual experience that masterfully blends intrigue and innovation with a bold expression of Samsung’s brand identity.

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