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CASETiFY Phone with Case Hits by a Tram

FOOH Impact Score:

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Solid

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Credits

Brand: CASETiFY

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Consumer Electronics & Technology

Countries: China, Turkey

Cities: Shanghai, Istanbul

Effects / Animations: Falling Objects, Large Objects, Explosion & Shattering, Rigid-Body, Complex Motion

Surroundings: Oriental Pearl TV Tower, Tram

Date posted: October 1, 2023

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This CASETiFY cgi video begins with an oversized iPhone in a custom case plunging from the sky toward Shanghai's iconic Oriental Pearl TV Tower. This moment cleverly highlights the durability of the Ultra Bounce case as the device crashes into the tower's lower sphere with a metallic clang, then drops to the ground, cracking the road surface before bouncing mid-air while its design transforms to a bold pink and black checkerboard with 'BOUNCE' in yellow type. The phone falls again, softly rebounding with a blue bear and cherry-themed skin, landing on tram rails in Istanbul just before being struck by a tram, shattering into multiple identical phones and a burst of colorful teddy bears that scatter across the street. As a perfect blend of resonant storytelling and creative product integration, the CGI effects enhancement is designed for showcasing the phone case’s ultimate protection in extreme scenarios.

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