DKNY Model’s Poster Rolls Down on Bridge

Imagine London’s iconic Tower Bridge turning into a canvas for high-fashion storytelling. That’s the engaging premise of this DKNY FOOH ad featuring the Heart of NY collection. The video unfolds as the scene opens with a sweeping view of the Tower Bridge, where a DKNY banner stretches dramatically between the North and South Towers. Suddenly, a massive DKNY poster showcasing a model outfitted in a signature DKNY shirt smoothly unrolls from the walkway above. As it catches the soft breeze, it mimics the flow of the River Thames beneath, blending urban landscape with couture elegance. Using memorable computer generated imagery, this DKNY FOOH ad transforms London’s landmark into an innovative product showcase.