DKNY Model’s Poster Rolls Down on Bridge

DKNY Model Poster on Tower Bridge

This DKNY FOOH ad transforms London's iconic Tower Bridge into a canvas for high-fashion storytelling, featuring the Heart of NY collection. The video opens with a sweeping view of the bridge, where a DKNY banner stretches dramatically between the North and South Towers.

A massive DKNY poster, showcasing a model in a signature DKNY shirt, smoothly unrolls from the walkway above. As it catches the soft breeze, it mimics the flow of the River Thames beneath, blending the urban landscape with couture elegance. This memorable computer-generated imagery innovatively showcases the product.

C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:DKNY

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:England
City:London
Date posted:April 11, 2024
Source:Instagram