Kappa Sport White Fabric Flies Above the City
Kappa Sport White Fabric Flies Above Florence
This FOOH campaign for Kappa Sport features a long ribbon of white cloth elegantly trailing from the back of the Basilica of Santa Maria Novella. The fabric wraps around the architecture of Florence's iconic landmarks using augmented reality.
The advertisement dramatically reimagines the city's Renaissance beauty, transforming it into a modern sportswear showcase. This creative piece blends dynamic product storytelling, culminating in the reveal of the new Kappa Away Kombat Pro 2025, in partnership with ACF Fiorentina.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
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