FOOH Impact Score:
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Outstanding
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In this Kappa Sport FOOH campaign, a long ribbon of white cloth elegantly trails from the back of the Basilica of Santa Maria Novella, wrapping around the architecture with augmented reality. The ad dramatically reimagines Florence’s iconic landmarks, fusing Renaissance beauty with an effective transformation into a modern sportswear showcase. A clear piece that masterfully blends creativity with a dynamic product storytelling, culminating in the reveal of the new Kappa Away Kombat Pro 2025 in partnership with ACF Fiorentina.
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